AZM is proud to continue our long-standing Purim Connection Program, focused on a simple but powerful message: thank you.
In the wake of October 7, nearly 300,000 IDF Reservists left their homes, jobs, and routines to protect the people of Israel. Many thousands of Reservists continue to serve every day.
This Purim, we are turning gratitude into action by delivering Michloach Manot to RESERVIST families across Israel.
Each Mishloach Manot package is more than a holiday gift—it’s a statement of solidarity. Every item is sourced from Reservist-owned Israeli small businesses, creating a Double Impact:
Providing reservist families with a warm, meaningful Purim delivery to bring joy during challenging times.
Strengthening reservist entrepreneurs by purchasing from their businesses—helping sustain livelihoods.
Every Mishloach Manot includes a curated set of Israeli-made gifts and treats:
Products are made by businesses within the Ogen network, which provides interest-free loans to Israeli small businesses.
Distribution in partnership with HaOgen Miluim, supporting Reservists and their families with community-based assistance.
Connecting global supporters with Israeli entrepreneurs through products that reflect the strength of Israeli society.
Your participation helps deliver Purim joy to families who have carried so much—and ensures that reservists who are also small business owners receive meaningful economic support.
